Red Bull commissioned Rob to film this short piece for their brand partner CaveFit, to mark the return of gyms after the extended period of time closed due to Covid. Highly stylised, we used the gritty industrial image of both the CaveFit facility and the Red Bull wagon to develop a “prison yard” inspired aesthetic. The implication being that freedom to train as a community was being restored.
Client: Red Bull
Directed, produced, filmed & edited by Rob Waugh